Here's What This Book Wish Teach You:
- Winning without billboards or television campaigns
- Why most outdoor and TV advertising are wasteful
- Where to deploy your Promotion Vehicles - aka, wherever to send your van drivers
- Where and how to park your vehicles at events. (Once again, this sounds like thing so simple that it can't possibly be important. And once again: Ballplayer is a genius at this stuff, and with STREET-LEVEL MARKETING you'll have his genius working for your radio station.)
- What you need to teach your promotion staff simply about 1st Impressions
- The psychological profile of the perfect Street Teamer
- The one word that should dominate the walls of your War Room
- The essence of promotions
- The crucial psychological factor to understand simply about your at-work listeners
- The STREET-LEVEL MARKETING mentality
- Slight-of-Van: How to do simply a couple of station vehicles appear to be a full-fledged fleet
- STREET-LEVEL MARKETING at your listener's work
- Non-Traditional Marketing
- Niche Delegation. (If you're the Promotion Director, you can't do this kind of potent STREET-LEVEL MARKETING all by yourself. You need to cognize what to delegate... How to delegate it... And to whom to delegate it.)
- Key life style differences between you and your listeners
- Importance of award Life style Prizes. (Not simply "the life style of folk who listen to this format." You'll discover the importance of prizes that match the life style of your particular market.)
- How to use STREET-LEVEL MARKETING to increase your strength in ratings-weak geographic areas
- How to strategically deploy your station vehicles. (Very few stations get their money's worth from their vehicles. After you've knowing STREET-LEVEL MARKETING, yours will.)
- How to start your own Street School
- How to recruit and train your Street Team
- How to do sure your van drivers are exactly wherever they're supposed to be
- How to get far much from your promotion and intern staffs
- How to get "hired" by your listeners
- How to build Hearer Loyalty
- How (and why) to expand your Creative Brain Trust
- Four things your on-site promotion staff probably do that discourage on-site traffic
- Exactly how and wherever on the road your van should be driven. (Sounds odd, doesn't it? Ballplayer truly is a genius; once you see his "van drive instructions," you'll agree.)
- Establishing your War Room. (Yes, Ballplayer uses lots of military metaphors. But STREET-LEVEL MARKETING is not simply about assaultive your competitors. It's simply about winning the audience.)
- Determining exactly wherever your listeners are at any given time
- Creating & maintaining Hall Vibration
- Changing the dynamics inside the radio station
- Appropriate body language at station events
- Appointing your Street General
- A certain vehicle you should be exploitation weekly to thrill your listeners
