Yes, 12 of the 46 evaluation strategies in this book are route you can raise prices -- without customers even as noticing it.

See, evaluation isn't all logic.

Our brains are set up to notice several things in our environment and not others -- even as once they're right in front of us.

For example, you've probably already detected that galore merchants cost at $9.99 instead of $10. Those who have tested the two prices have found that they can increase orders 5-15% by dropping that penny.

Is this logical? Should a penny difference in cost cause 10% much folk to buy the product? No way.

Proof: Try ever changing your cost from $9.99 to $9.98 and see if you get 10% much buyers! (Hint: I've tested those two exact prices and there was no difference in buyers.)

Now... suppose your current cost is $9.98. Or $9.90. And suppose you raised it to $9.99. Or suppose your cost was $88 and you raised it to $89.

Would your customers notice the difference? Probably not.

Memory tests with consumers have shown that most of them remember $9.90 OR $9.99 as "9 something." And most of them remember $88 OR $89 as "high 80s."

...

Table of Contents:

• Introduction - How to get the most from this book
• Section I - Opportunities provided by your competitors
• Section II - Change your customers
• Section III - Price-only changes
• Section IV - Product changes
• Section V - Product placement
• Section VI - Packaging changes
• Section VII - Distribution changes
• Section VIII - Promotion changes
• Section IX - Changes with salespeople & cost negotiations