DAN O'DAY REVEALS TWO UNIVERSAL TRUTHS:

Want to cognize the two biggest universal truths I've uncovered in the 31 several countries wherever I've instructed commercial copywriting?

• Every country thinks there is a charming number of seconds that comprises the "optimal" length of a radio commercial.
• Every country thinks their coffee is the best, piece the coffee ready made by their nearest neighbor is sewage.

The most common commercial length is 30 seconds.

But I've instructed in countries wherever the standard is 20 seconds.

In one South American country, pretty more all they sell is :10s.

In one Scandinavian country, the commercial length is any the adman says it is; radio stations charge by the second. Want a 17-second commercial? No problem. You'll pay half the figure that a 34-second commercial costs.

I've detected several extraordinary 2-minute commercials.

North America mostly sells :60s and :30s.

What is the "optimal" length?

Objectively speaking, there actually isn't one.

As a copywriter, I like having the luxury of 60 seconds in which to spin my sales story.

On the another hand, I've written 10-second commercials I've been really proud of and that - more much significantly - ready made money for the client.

But the most common length oversubscribed by radio stations is 30 seconds.

Especially since a major initiative was launched by the world's largest radio group owner, stressing 30-second spots.

There's an old expression in Sales: "The more you tell, the more you sell."

That's one reason it's often good to have 60 seconds at your disposal.

But you can write extremely powerful, results-producing, money-making 30-second commercials.

Quickly.

Easily.

And with great originality.

I've created an easy to follow, exceptionally flexible 5-Step System for creating radio commercials that get results.

You'll ne er guess what I call this System:

Dan O'Day's Bonded 5-Step System For Creating 30-Second Radio Commercials That Get Results.