1) How To...
An "How To.." headline grabs your prospect's attention
because it tells their brain they are just about to discover thing
new that could benefit their lifestyle. The headline should get
their attention and explain how to get their benefit faster,
cheaper, easier, etc.
Example:
"How To Get Out Of Financial obligation In 1 Year Or Less!"

2) Unlock...
An "Unlock..." headline grabs your prospect's attention
because once thing is locked-up it's perceived as
being much valuable. Your product would be of course be the
key that wish unlock the benefit for them. <