This book, "How to Gain and Retain Customers" is based on my 33 years of success in generating new and repeat customers for all kinds of businesses; for all kinds of products and services. It's just about what works and it shows you step-by-step precisely what to do and say to maximise your sales results.

It describes a modern, effective and easy to replicate process. It's not just about manipulation, hard merchandising or closing the sale.

Here's what's in the book...

• Why the "quick fix" most salespeople ask for is not the resolution to devising much sales.
• Why the "old standard" sales lines can really activity against you, and why doing things otherwise can be the Better thing you can do.
• Why so galore folk have trouble acquiring appointments with potential customers, and how to turn that about in a matter of days.
• Why cost alone isn't a purchasing motive and how to do sure you ne er vie on cost again.
• The four key steps to devising any sale; why you need to cover all four and why you need to support them in a prescribed order.
• Another simple question that attained a retail merchant thousands of dollars in add-on sales - after he'd already ready made the sale.
• A simple, really powerful technique that gets right to the issue of what your purchaser wants to buy from you, and why.
• A simple strategy building exercise that wish guarantee that you get customers telling you what they want to hear from you.
• A simple question that on its own has oversubscribed everything from clerking services to prestigiousness cars via software system and mortgage finance.
• A questioning technique so simple, you'll wonder why you ne er thought of it (and hope your competitors ne er do!)

The bottom line is just this: the processes explained in this book have generated tens; probably even as hundreds of millions of dollars in sales for me and for my clients.