Low Cost High Impact Route To Win New Clients From the sole practician to the large multi-national firms, everyone who reads and applies its contents wish benefit from the experience.
Topics covered include how to:
- Use seminars to market your firm to a large audience, hungry to hear your message.
- Use direct mail and e-mail to cost-effectively identify and interest prospective clients.
- Turn routine services into "must-have" products for really high returns.
- Target and hunt-down prospective new clients exploitation an ingenuis and irresistible hook.
- Sell more profitable services to your existing clients.
- Produce great looking brochures to separate you from your competitors at borderline cost.
- Produce adverts that really get a response.
- Make immense savings on the cost of running these adverts.
- Learn to spot and create cross-selling opportunities.
- Generate more fee financial gain from newsletters.
- Develop a string of unique merchandising points that do you stand out from the crowd.
- Create a high profile for your firm through public relations.
And more more, including: Exploitation the Computer network for profit; Networking for results and Turning your clients into "walking talking billboards".
A Chapter-by-chapter listing of the contents is make below:
- The One Percenters
- Tape Recordings, Radio & Television
- Seminars
- Putting It All Together - The Master Plan
- Public Relations
- Printed Matter Makes Matter
- Packaging Services Into Products
- Networking
- Using The Computer network For Profit
- Getting Much Referrals
- Direct Mail
- Database Marketing
- Cross Merchandising
- Creating The Right Impression
- Advertising
- Sponsorship
- Marketing Through Newsletters
- Getting To Yes
- Case Studies & Testimonials - How To Get Them, How To Use Them
