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 | Money Making Marketing For Loan Officers Ebook | |
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E-book Title: Money Making Marketing For Loan Officers
Author: Eileen Hebert
Book Description: Attention Loan Officers-How Galore Loan Originations Are You Writing Each Month?
Want More? I'll Show You How!
Now YOU Can Increase Your Loan Originations By 20%, 30%, Even as 50%, Inside
3-6 Months!
Proved System For Generating Much Qualified Buyers Seeking Funding Guarantees You Much Loan Originations By...
· Showing you the 3 things you must do
· Steering you clean of the 3 Big Mistakes
· Transforming you into a Real estate broker magnet for funding
Dear Fellow Loan Officer,
True confessions time: I'm not your typical loan officer.
I used to be, though. I sat in my office and dutifully took the handful of leads my boss gave me every few days, and I'd do the cold calls. On occasion person would-be answer or call me back...but not usually.
Then I had lunch with an old friend. As we ate, she got four separate calls on her cell from buyers she was setting up loans for. I was extremely covetous of her success, so I asked her what her private secret was.
"I knowing how to do great referral marketing," she aforesaid with a smile. And then, over the course of the next few weeks, she walked me through it, step-by-step, and showed me all her sources...all for simply the cost of several lunches on me.
I was intrigued, so I did several research of my own. Inside
6 months, I had surpassed my friend in terms of loan originations-I was a star!
Before I discovered onto the private secrets I'm simply about to reveal to you, I spend thousands on fax blasts, mail-outs, flyers, and postcards.
But none of it actually worked. Sure, I mightiness get one purchaser from each new advertising trick, but it wasn't paying for itself.
I got so defeated I wanted to scream and tear my hair out! There had to be several way to originate more loans, right?
My name is Eileen Hebert and I'm like most people-just an average investor. But there's one really special thing simply about me. Let me explain...
I admit it, I'm a nosey person. I'll ask anyone anything-even complete strangers. It doesn't take more to get me inquisitive.
That's why, once
my friend showed me her private secrets to acquiring more loan originations, I took it several steps further and started my own research into loan officer marketing.
It took awhile, but bit by bit I became an expert.
But Wait, You Say...What Simply simply about The Awful Real Estate Bubble?
Are you disquieted that you can't get more loan originations...
· Because interest rates are going up
· The bubble is deflating
· Much buyers don't have any money to put down?
NO PROBLEM!
My amazing new ebook teaches you-yes, YOU-how to increase YOUR loan originations by 20-50% in 3-6 months...regardless of WHAT the economy does!
This means YOU can earn systematically
high profits. . . REGARDLESS of market conditions!
Imagine yourself devising enough money to...
· Fire your boss and retire early
· Pay off ALL your fiscal obligation
· Ne'er
have to worry simply about bills again.
· Take actually good vacations
· Guarantee your kids a college education
· Or simply buy several amazing toys (my favorite thing!)
So Simply Who Am I?
It's easiest to tell you who I'm NOT. I don't have a Ph.D., nor have I written any slick marketing courses or seminars.
So why on earth would-be you want to listen to me?
Because I have been in your shoes. I've waited for the phone to ring. I've pursued down loan leads, most of which were cold. I've spent thousands on over-priced seminars to discover how to get referral business from Realtors.
And all I knowing was how NOT to get more loan originations!
I talked to my friend and did my own research because I simply Actually WANTED TO FIND a way to do consistent money with more loan originations, thing
that didn't involve simply passively waiting for the phone to ring, or hokey route to hook Realtors that ne'er
worked anyway.
I wanted thing
that I could do repeatedly - thing
that would-be WORK. It had to be honest, ethical...and it had to WORK.
I've knowing what works the hard way. I've...
· Taken courses
· Been to seminars
· See books
· Interviewed buyers simply about how they approach funding
So What Would-be You Say If I Told You That One Simple Ebook Would-be Show You...
- Why marketing isn't simply advertising
- The Big 3 Things you should ne'er
do
- How to transform yourself into a magnet for referrals from Realtors, Fiscal Planners, Homebuilders, and real estate investors
Your Solutions Are My New 80-Page Ebook: "Money Devising Marketing For Loan Officers"
Check Out The Table Of Contents:
Introduction-What business are you actually in?. 4
Chapter 1: What motivates your customers?. 6
Who are your buyers?. 6
What motivates your target market 9
Closing a higher percentage of deals 10
A special word simply about writing sales copy. 12
Chapter 2: Get buyers pre-sold on you. 14
Chapter 3: Extend your reach-become a Real estate broker magnet 16
Meet and greet 17
What's in it for the Realtors 20
What's in it for the Realtors' clients 21
Do a plan to stay in touch. 23
Positive reinforcement is golden. 24
Chapter 4: Troubleshooting Real estate broker relations 27
The 3 worst things you can do. 27
The 3 better things you can do once
you market to Realtors 29
Chapter 5: Working with FSBO's 32
Talking points 33
Chapter 6: Talk your market's language. 36
Problem: deficient income. 36
Problem: deficient cash for down payment & closing. 37
Problem: bad credit 38
Problem: self-employed or new business owner 39
Chapter 7: Overcome objections 42
How do I cognize you're trustworthy and competent?. 42
I can't qualify because..... 46
Moving is too more of a hassle. 48
Our current house isn't selling. 49
Chapter 8: Building Relationships with fiscal professionals & investors 50
Fiscal planners 50
Real estate investors 54
Chapter 9: Network with homebuilders 58
Chapter 10: Your marketing plan. 61
Your personal visits 62
Your websites 63
Your letters 64
Your giveaways 65
Your calls and emails 65
Chapter 11: Do it easy for folk to send you testimonials 66
Chapter 12: Add value with information product giveaways 75
Obtaining information products 78
Chapter 13: Summary. 80
More... | 
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