Submitting your well-crafted press release is a bit like standing behind the red velvet rope, hoping you have what it takes to do it past the doorkeeper and gain admittance into an "A" list event. The competition is fierce, with only the better of the better devising it to the editor's desk, more less into the hands of the public.

So how can you rise above all others and do your press release gleam in the eyes of the publisher? All you need is a dash of researching skills, a pinch of creative talent, and a sprinkle of media insight, and you've whipped up a blue ribbon formula for a results-oriented press release.

The media mentality is a really powerful ent