Welcome to the nightlong show. The toughest, longest, lowest paid, craziest shift in an already crazy business.
Filled with hours that seem to stretch into days....
Stale coffee....
Food cravings....
An excessively generous percentage of "unusual" listeners who sometimes seem like your only audience....
And a terrific chance for a bright, ambitious, talented, extremely actuated radio performer.
Which Type of Nightlong Jock Are You?
- You've been in radio a long time, you don't like working overnights, but you don't have the talent, ambition or dedication to come up the career ladder. (Sorry, THE Nightlong RADIO Enchiridion can't help you. Please don't waste your money on even as this really modest career investment.)
- You're a seasoned professional who - to the obfuscation of your friends and family - prefers working in the middle of the night and sleeping during the day. (If you're a pro, you're ne er satisfied. THE Nightlong RADIO Enchiridion will, quite simply, help do your show as nice as it can be.)
- You're in the early stages of your career. The nightlong shift is a stepping stone to bigger things. (THE Nightlong RADIO Enchiridion wish help you reach your goals more much quickly.)
Fact:
Your Audience Is Different Overnight radio listeners actually are "a several animal."
- They want several things from your radio station than primetime listeners want.
- They react otherwise to your talk elements.
- They react otherwise to your news and information.
And they react really otherwise to your music. (Sadly, most PDs are wholly unaware of the differences between "overnighters" and another listeners once it comes to music consumption.)
Fact: You Can Have Personality in An Nightlong Show
Do you just show up, play the music, and try to stay awake until the morning show arrives?
- What a waste of your time!
- What a waste of your talent!
- What a waste of your potential!
THE Nightlong RADIO Enchiridion wish show you how several smart personalities are exploitation the nightlong shift to present "drive-time" quality, compelling programming.