Well, how makes TREMENDOUS sound? This is no exaggeration. In fact, the Parenting Market may well be one of the better unbroken private secrets in the earth of print advertising. Galore parenting publications across the United States and North american country on a regular basis commission independent market research companies, search as Pulse Research, Inc. or the Circulation Verification Council, to poll and survey their readers. The results have been outstanding. For instance:

On a national average, 74% see the ads in their parenting magazines either ALWAYS or About ALWAYS, and most use the ads to do buying decisions. L.A. Parent - one of the largest regional parenting publications with a 110,000 monthly circulation - reports that about 100% of their readers use the magazine to find family friendly businesses and services!

91% of parenting magazine readers shop primarily for themselves, 87.8% shop for their children, and 88% shop for their homes.

These readers not only like to hold on to each issue, they pass it on to others. Each issue gets see by 2.5 readers