Example:

1 Hold a contest on your web site. Give another web
sites the option of offering it to their visitors. This'll
multiply your advertising all over the Internet. It would be
become a microorganism contest. Of course the contest must
either be in progress or control on a regular basis so you could allow
other online publishers to offer it to their visitors or
subscribers.

2 Show your prospects that you are an expert,
because authority can persuade folk to buy.
You could publish an article, write an e-book, etc.
For example, you could sign you sales letter, "(your
name) Author of the e-book (title)." Another example
"(your name) Ph.D."

3 Add a cha